Das Promotions- und Habilitationsprogramm umfasst sowohl interne wie auch externe Doktoranden/ Habilitanden mit. Dr. Felix Zöllner: Premium-Price Promotion - Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung.

Premium Price-promotion: Spannungsfeld Zwischen Absatzzielen Und Markenwahrnehmung

Premium-Promotions.de Premium-Price-Promotion-Spannungsfeld-zwischen-Absatzzielen-und- -und-Markenwahrnehmung-Strategisches-Marketingmanagement-Band-29. Der Autor  Effectiveness of price discounts and premium promotions ... Nov 2, 2009 Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a  The moderating role of promotional benefit level and brand ... awareness on the effectiveness of price discount and premium. Mokhles KEYWORDS: premiums, price Discounts, promotional benefit level, Brand awareness.

Effectiveness of price discounts and premium promotions ... Nov 2, 2009 Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a  The moderating role of promotional benefit level and brand ... awareness on the effectiveness of price discount and premium. Mokhles KEYWORDS: premiums, price Discounts, promotional benefit level, Brand awareness.

Nov 2, 2009 Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a 

Premium Price-Promotion. Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung. Series: Strategisches Marketingmanagement  Premium-Promotions.de Premium-Price-Promotion-Spannungsfeld-zwischen-Absatzzielen-und- -und-Markenwahrnehmung-Strategisches-Marketingmanagement-Band-29. Der Autor  Effectiveness of price discounts and premium promotions ... Nov 2, 2009 Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a  The moderating role of promotional benefit level and brand ...

Das Promotions- und Habilitationsprogramm umfasst sowohl interne wie auch externe Doktoranden/ Habilitanden mit. Dr. Felix Zöllner: Premium-Price Promotion - Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung.

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